The platform is designed to generate statistics - who, when, where, how advertising messages been understand by the audience. The platform helps advertisers to make their advertising campaigns and products INTERACTIVE, by adding the QR code who leads the scanning users to the цampaign/product WEB page.
QR codes are generated individually for each ad campaign, communication channel or media. Through this QR code the platform makes monitoring the effectiveness of communication channels - print, outdoor, television, internet, on-pack, BTL / Branding or advertising messages.
By using the QR code for each of the communication channels, and an appropriate advertising message you can measure which is most effective advertising channel for you. You can calculate advertisers acquisition costs.
